Portrait

MARIANA “MARA” OCEJO

NYC | CDMX

Where do I start…

Short story…

I'm a multidisciplinary creative with a background in marketing and an obsession with making things. I work across branding, design, illustration, and animation, and love exploring different techniques, mixing analog with digital, and finding new ways to tell stories.

Long story…

I've never really known what I wanted to be when I grew up. All I know is that I've always loved creating. It's something I need to do. It's my ikigai.

Right out of high school, I went into architecture (lasted two semesters)… then got into interior design, got an AA. Afterwards I studied music performance (guitar) and music business… I LOVE MUSIC… and finally I got a degree in marketing… love the psychology part of it and thought it'd be useful for everything and anything… IT REALLY IS.

I guess you're wondering… when did you get into graphic design and animation? Well, I think I've always been into it. I was the one making the cool presentations and projects in school, designing mixtape covers, and making labels for my aunt's homemade jam using Fine Artist (my favorite computer game growing up).

Somewhere along the way, I decided to take a graphic design diploma, where I learned the basics and got familiar with the software. After that, I pretty much went down the rabbit hole… I've taken what feels like a MILLION online courses on typography, branding, animation, lettering, illustration… you name it. I'm very good at teaching myself things, figuring stuff out, and learning as I go. It also helps that I’m very observant and I have this need to understand how things are made and then figure out how to make them myself… I have the “How hard could it be?” gene.

We live in a time when pretty much all the information in the world is at our fingertips. Between YouTube, online courses, and a lot of trial and error, there's not much you can't at least try to learn... So, long story short, I'm a self-taught designer and animator... I love learning and I'll never stop learning.

Today, my work is pretty much an extension of everything I've learned along the way. I love being involved in the whole creative process, from figuring out the concept and visual direction to getting my hands dirty and actually making things. I'm always experimenting with new techniques, playing with different mediums, mixing analog and digital, and finding new ways to tell stories.

Some people might say I don’t have a distinctive style, but I don’t really want one... I like trying new things, exploring different mediums, and letting each project take me somewhere different. Life’s too short to keep doing the same thing over and over.

Let's work together.

CLIENTS

Billboard, Sony Music, Patreon, Penitencia, The Texas Tribune, Houston Chronicle, Sojourners, After Party Studios