VISUAL IDENTITY

PENITENCIA

CLIENT: Penitencia

ROLE: Creative Direction • Visual Identity • Custom Typography • Animation • Original Music

Penitencia is a Mexican true crime podcast hosted by Saskia Niño de Rivera. The podcast features firsthand stories from people in prison, exploring the experiences and circumstances behind crime and violence in Mexico.

For Penitencia, I worked on pretty much the whole visual identity. I designed the logo, custom typography, and episode covers, and also created the animated opening and composed the music. Basically, everything from how the podcast looks to how it sounds.