VISUAL IDENTITY

The visual side of your brand.

Logo, color, typography, and overall aesthetic. It’s the design system people instantly recognize. It does not include strategy, positioning, or messaging, it’s purely the visual expression.

  • Logo

  • Typography

  • Color palette

  • Brand guidelines

  • Graphic style

  • Applications like menus, packaging, website assets, or social templates

The exact elements vary depending on the needs and scope of each project.

Starting at $2,000 USD

BRAND STRATEGY

A strong visual identity starts with a solid strategy.

This is the thinking behind your brand: who you are, who you're talking to, your values, tone, competitive landscape, positioning, and the feeling you want to create. It’s the foundation that guides every creative decision.

It may explore things like:

  • Brand Purpose

  • Brand Values

  • Positioning

  • USP (what makes you unique)

  • Market & Competitor Research

  • Target Market

  • Buyer Persona

  • Elevator Pitch

  • Brand Personality & Voice

  • Slogan or Key Message

Not all brands need the same level of depth, and the scope can adapt depending on the project.

Included only in Branding.

BRANDING

The pro-level brand package: Brand Strategy + Visual Identity

It brings together the thinking and the visuals so the brand feels clear, intentional, and cohesive from the inside out. Good design works best when it reflects who the brand is, who it’s talking to, and what it wants to communicate.

Visual Identity

  • Logo

  • Typography

  • Color palette

  • Brand guidelines

  • Graphic style

  • Applications

Brand Strategy

  • Brand Purpose

  • Brand Values

  • Positioning

  • USP (what makes you unique)

  • Market & Competitor Research

  • Target Market

  • Buyer Persona

  • Elevator Pitch

  • Brand Personality & Voice

  • Slogan or Key Message

Not all brands need the same level of depth, and the scope can adapt depending on the project.

Starting at $4,000 USD