Panadería 2D is an NYC-based Mexican bakery, and I wanted to give it a look that stood out from your typical bakery branding. The idea was to create something playful, bold, and a little unexpected, bringing together Mexican influences, custom lettering, and illustration to give the brand its own personality. Because branding isn't just about making things look good. It's about telling a story, connecting with the right people, and giving them something to remember.
Good design needs a solid strategy behind it. For Panadería 2D, that meant defining the brand’s positioning, audience, personality, and voice before translating it into a visual identity.
BRAND STRATEGY | VISUAL IDENTITY
