Brand Launch Event
CREATIVE DIRECTION | PRODUCER
Hollister partnered with Cody Simpson to celebrate their collaboration with a launch party at The Roxy Theatre in Los Angeles. Entrusted with a $250,000 production budget, I developed the creative direction and led the event from concept through execution, overseeing everything from event design and production to vendor coordination and logistics.
Inspired by a nostalgic small beach-town carnival, the experience featured interactive games, food trucks, candy stations, tarot readings, henna tattoo parlors, puppet shows, and live entertainment, culminating in an intimate performance by Cody Simpson and his band.
