CREATIVE DIRECTION • EVENT

HOLLISTER X CODY SIMPSON

PROJECT: Coast House Carnival (Hollister x Cody Simpson)

CLIENT: Hollister

COMPANY: The Cell Mgmt

PROJECT TYPE: Campaign Launch / Experiential Event

ROLE: Creative Direction & Event Production

Hollister teamed up with Cody Simpson to celebrate their collaboration with a launch party at The Roxy in Los Angeles. While working at The Cell Mgmt, I was responsible for the creative direction and entire event production, managing a $250,000 budget and taking the project from concept to execution. I handled everything from developing the concept and designing the experience to coordinating vendors, managing logistics, and overseeing production.

We wanted to bring the feeling of a nostalgic little beach-town carnival to life. The event featured interactive games, food trucks, candy stations, tarot readings, henna tattoo parlors, puppet shows, and live entertainment, ending with an intimate performance by Cody Simpson and his band.

See the full case study for more details on the project.

CASE STUDY