CREATIVE DIRECTION • MUSIC VIDEOTHE ZIBBZ - WORLD KEEPS TURNING
PROJECT: Official Music Video
CLIENT: The Zibbz
COMPANY: The Cell MGMT
ROLE: Co-Creative Direction • Concept Development • Production
The idea for this music video started with a marketing concept I came up with for Zibbz called Meetupz, where fans could get together for jam sessions and make music. I thought it would be cool to bring that idea to life through a music video, so we came up with the idea of setting up instruments along the Venice Beach boardwalk and inviting strangers to join in. The band, director Brennan Peirson, and I all contributed ideas and worked together to shape the concept.
As Co-Creative Director, I helped develop the concept and visual direction, put together the treatment and moodboard, and handled the entire production… from scouting locations and getting the props to coordinating logistics, creating call sheets, getting permits, and organizing release forms for everyone who appeared on camera. Basically, I took care of everything needed to make the shoot happen.