CREATIVE DIRECTION • MUSIC VIDEOTHE ZIBBZ - CHILDREN OF THE DIGITAL
PROJECT: Official Music Video
CLIENT: The Zibbz
COMPANY: The Cell MGMT
ROLE: Co-Creative Direction • Concept Development • Production
The idea for Children of the Digital came from a conversation between the band, director Brennan Peirson, and me about how phones can be so distracting that we stop seeing what's actually around us. We wanted to find a visual way to show that. In the video, a guy walks around blindfolded, with projections of the things we constantly see on our phones playing across the blindfold. It's only when he gets out into nature and takes it off that he really sees the world around him.
As Co-Creative Director, I helped develop the concept and visual direction, put together the treatment and moodboard, and handled the entire production. I took care of everything from budgeting, scouting locations, and sourcing props to coordinating logistics, creating call sheets, getting permits, and organizing release forms. Basically, everything needed to make the shoot happen.